NPR’s tech podcast from Sep 30th, 2009 was an interesting one. From the few interesting topics they talked about was about, I would like to highlight the topic of www.farmsreach.com.
Farmsreach is essentially an online farmers market, but for business buyers like restaurants and schools. For the general public out there, it has always been easy to go to the local Farmers Market and buy fresh produce to use in daily cooking, but that has always been that simple for commercial buyers. Instead of spending hours shopping for fresh vegetables in the morning, Chefs in restaurants can now goonline and order produce from local farms. Currently, Farmsreach directly connects commercial buyers in the San Fransisco Bay Area to local farms. This allows restaurants to serve fresh, locally grown produce in their menus. Restaurants have a wide variety of produce they can choose from online. In a few hours after ordering, local farmers deliver freshly picked tomatoes, jalapenos, cherries, etc., and those go right into the kitchen, and shortly thereafter, onto a meal plate.
This not only gives easy access to businesses to food, but on the supplier side, local farmers now don’t have to randomly call restaurants and market themselves. It not only provides for healthy food on a diner’s table, but it also helps the local economy.
Farmsreach plans to expand to 7 other metropolitan locations soon.
Advertisement
